Facebook Part 1

Like the Sound Of Music, Julie Andrews starts at the very beginning, so are we however if  you are reading this, most likely you already have a Facebook Page but then again maybe not.  

First, if you can ask people to be your friend on Facebook you have a profile set up, not a Page.  What’s the difference? Pages are for businesses and Profiles are for people.  Again, Pages are for businesses and Profiles are for people. Why is this a big deal? Well, if you have a social media strategy it would included developing your relationship with your customers at a person to a person.

Once you have built relationships online then you can ask them to be a fan of your business Page.  Why? Well put it this way, you don’t walk into a room full of people and start making announcements about your specials that day, week or month.  You develop conversations, get to know people and are truly interested in what they have to say.

How many times have you enjoyed someone spamming you about buying their products or services?  Like the old saying “you catch more flies with sugar than vinegar.” Facebook is personal and even if someone have 2,000 friends they don’t like being sold to.    Do unto others as you would have them do unto you.   You shake their hands, check out their information, their photos, interests and other information.  See if you have common friends and interests.  Learn to become friends.  Granted, you might not end up as friends however you are meeting another human being and they deserve to be treated with respect.

Your business page is for your business and a great place to post your specials as that’s where they should go.  It does take a more than just posting your specials to see an return on your “Fans” interest but that is where your traditional advertising is suppose to go.

Facebook is an advertising company and they your advertising dollars.  If you are using your Profile for marketing your business Facebook will catch up with you and they will shut your Profile down which means you lose all your friends.  As you can imagine this will set you back on your marketing on Facebook.

Profile

  • Personal, person to person relationship building
  • 5,000 friends limit
  • One account person
  • Consider your friends as your warm market
  • People buy from people, be a real person

Page

  • Brand building, find your company voice  and personality
  • Unlimited Fans, just remember a lot of Fan’s does not mean you are popular
  • Owner of the business needs to be the person establishing the account; no and’s, if’s or but’s about it
    • You add admins to help manage the business page the owner of the business needs to “own” the page
  • Warm market or customers; build upon the relationship, earn their attention
  • People buy from people, be a real person and not a machine

Just like the great movie, once you have the notes to follow everything falls into place.   I always say social media is like a symphony; when it’s in tune it can be amazing.

Madonna Kash

Restaurant Marketing Partners/ FoodService Geeks

Restaurantmarketingpartners.com
madonna@restaurantmarketingpartners.com
@restaurantmkt
voice    602.492.8419
mobile 602.692.1135

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